Venue Branding Installations for 12 Competition Venues of Shenzhen Universiade
Project Profile
Time
2011
Location
12 Competition Venues of the 26th Summer Universiade, Shenzhen, China
Design Perspective: Creating City-Scale Event Landscape with Paper-Based Materials
Adopting blue and green as primary colors, the project extracts design elements including trees, sunshine, ripples, smiling faces and athletic icons. These elements are applied to venue facades, entrance canopies, indoor lounge areas, service counters and wayfinding zones, forming a fresh, youthful and vibrant event visual system.
More than mere temporary decoration, the design integrates the core event visuals into the overall spatial experience. Building facades become highly shareable urban imagery, while unified graphics, color palettes and installation language fill indoor spaces to deliver a bright, open and international tournament atmosphere.
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