Skip to main content

Shenzhen LongHong Cultural Technology Co., Ltd.

Venue Branding Installations for 89 Competition & Non-Competition Venues of Asian Beach Games in Haiyang, Shandong

Project Profile

Time

2012

Location

Competition and non-competition venues of Asian Beach Games, Haiyang, Shandong, China

Design Perspective: Creating Open Sports Scenes with Ocean-Themed Color Palette

Blue and orange are defined as the core color scheme. Blue echoes the sea and sky, while orange stands for sunshine, sandy beaches and athletic passion. The unified visual system is applied to site barriers, entrance gateways, directional flags, functional rooms, spectator zones, facades of temporary buildings and public circulation paths, forming a consistent, highly recognizable coastal event landscape.

The design integrates beach surroundings with event functions. The open-air venues fulfill the demands of competition management, visitor guidance and brand presentation simultaneously, generating visually striking coastal sports scenes with strong communication value.

Ready to launch your green project?

Tell us your ideas and let us tailor a solution for you.