The 10th Food & Catering Expo – New Materials R&D Center Booth
Project Archives
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Design Perspective: Using "Paper" as a Brush to Paint a New Green Commercial Landscape
Design Perspective: Using “Paper” as a Brush to Paint a New Green Commercial Landscape
As our company’s own display space, we abandoned all traditional decorative materials to create an immersive, 100% paper-built booth. This space served not only as a negotiation area but also as a showcase for high-frequency creativity.
Visual Symbolization: A Three-Dimensional Extension of a Forest Prelude
Brand Totem: The visual core of the booth consisted of a group of paper-based “art trees” arranged at different heights. By utilizing the cross-sectional texture of corrugated paperboard to present a wood-like feel and through precision die-cutting and interlocking techniques, we achieved the transformation from a flat brand logo to a three-dimensional spatial art piece.
Color Laboratory: The booth’s backdrop featured large areas of high-saturation green spray painting, complemented by bright yellow structural edging. This demonstrated that paper-based materials, while maintaining their eco-friendly properties, can perfectly deliver high-level commercial visual performance, completely dispelling the prejudice that “paper materials equate to cheapness.”
Product Display System: Multi-Dimensional IP Prop Development
Playful and Cute Shelves: We custom-developed a variety of animal-shaped display shelves for cultural and creative IPs. These shelves are not only brightly colored and diverse in shape (featuring images like chickens, cows, and little monsters) but also possess strong structural stability, easily bearing various physical exhibits.
Standardization and Personalization Coexist: This system showcased our powerful modular development capability – with the same paper-based main structure, different brand themes could be switched within seconds by simply changing the top die-cut components, significantly enhancing the iteration efficiency of commercial spaces.
Industry Feedback
As a green benchmark project at a UFI-certified expo, this booth received significant attention from major media outlets such as Hunan Daily, and was hailed as a textbook case of the exhibition industry’s green transformation and its commitment to the “dual carbon” goals.