新奇康药业 - 首届中药农业博览会绿色形象展馆
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Design Perspective: Using "paper" as a medium to create a green sanctuary for medicinal herbs from the Western Regions
Visual symbol: the continuous "medicinal fragrance" Silk Road
Giant illuminated 3D storefront: Above the main booth features a large-span paper-based ceiling, with prominent “Xinqikang Pharmaceutical” illuminated lettering and an array of company logos, creating a strong clustered visual impact.
“Xinjiang Excellent Medicinal Herbs” themed wall: Using high-precision paper-based spray painting, authentic Xinjiang medicinal herbs such as Tianshan snow lotus, licorice, and cistanche are presented in artistic forms. The black and green interwoven backdrop not only reflects the rigor of the pharmaceutical industry but also echoes the vitality of green agriculture.
Space layout: 135㎡ full industry chain digital sand table
Clustered Display Area: Through modular paper display cabinets, its nine subsidiaries are divided into four major sections: standardized planting, technological research and development, digital transformation, and traditional Chinese medicine cultural heritage.
Immersive Tasting Area: The booth center features an open communication area, complemented by company-customized paper-based negotiation tables and chairs. This design not only eliminates echoes and noise within the exhibition hall, but its gentle touch also makes professional visitors feel more natural and approachable when experiencing medicinal teas and tonic products.
Process core: Technology empowering a new paradigm of "Chinese medicine agriculture."
High-precision structural molding: The herbal medicine display racks and product display cabinets on site are all assembled through precision die-cutting and insertion. The texture of the cut surfaces of corrugated cardboard symbolizes that every step of Xinqikang Pharmaceutical’s process from seed to finished medicine “withstands the test of the cut surface.”
Compatible with digital interaction: Perfectly embedded multimedia screens within paper-based walls, scrolling through real-time footage of the Xinqikang digital industry platform and GAP planting base, achieving a deep integration of “lightweight materials” and “big data presentation.”
