2026 Shenzhen Media New Year Goods Festival
Project Archives
Time
Location
Design Perspective: An Outdoor Collision of Digital Empowerment and Traditional Festivities
Visual Feast: An Immersive Expression of China-Chic Aesthetics
Core Main Stage: The stage backdrop features highly expressive China-Chic illustrations, combining traditional lion dances, koi fish, and New Year’s Eve dinners with modern city silhouettes. The color scheme is anchored in classic “Chinese Red,” complemented by auspicious clouds and 2026 New Year elements, maintaining strong visual impact even in outdoor bright light.
Atmospheric Entrance Array: A grand red gateway is established at the entrance, flanked by “Wishing You Prosperity” and 2026 image displays, supplemented by hanging lantern arrays. Through spatial depth guidance, citizens can feel the rich “Chinese New Year flavor” the very first second they step into the venue.
Functional Layout: Releasing Consumption Vitality through Innovative Scenarios
Standard Display Booths: For 40 e-commerce platforms and brand enterprises, we designed orderly, contiguous outdoor booths. Constructed with weather-resistant materials and adorned with red eaves and lanterns, these booths unify the visual identity while providing stable spaces for display and live streaming.
Diverse Consumption Dimensions: The booths feature China-Chic products, Belt and Road specialty goods, and high-quality daily necessities. For instance, the “Federation of Hong Kong Industries and Commerce” booth, through illustrated panels paired with physical displays, facilitated a direct connection between academic, industrial, and consumer markets.
