Gaishi Children’s Books Exhibition Hall, 2018 Shenzhen Cultural Industry Expo
Project Archives
Time
Location
Design Perspective: Building a Children's Book World with Paper-Based Art
Playful Scenes: Bringing Picture Book Stories into the Exhibition Hall
Large Interactive Picture Book Backdrop Wall: The hall features a large, colorful painted story backdrop with dreamy imagery including swirling starry skies, paper airplanes, the moon, castles, characters, and animals. By combining three-dimensional paper art components with two-dimensional illustrations, the installation creates a spatial effect similar to an “open picture book,” turning the booth into a highly photogenic children’s reading scene.
Paper-Based Forest and Tree Installations: Large paper-based tree structures, along with natural elements like grass and animals, extend the reading space into a forest exploration scene. The trees are formed through paperboard interlocking and layering, presenting playful, organically growing shapes while also demonstrating the shaping capability of paper-based materials in unconventional installations.
Display System: Functional Integration of Reading, Presentation, and Negotiation
Modular Book Display Walls: Multiple sets of white bookshelves and three-dimensional display walls are set up in the core area of the hall for categorizing and displaying picture books, imported children’s books, popular science reads, and cultural and creative products. The display system is simple and clear, highlighting book cover visuals while facilitating quick browsing, selection, and inquiries by visitors.
Brand Reception and Themed Display Area: The blue-and-white reception desk reinforces the Gaishi Children’s Books brand identity. Peripheral vertical themed display panels are presented with rounded-corner paper-based structures, complemented by posters of key book series like “Secrets of Nature” and “Spot Books,” forming a complete visitor flow from brand introduction and content presentation to business communication. The overall hall design is suitable for parent-child visits while also meeting the professional negotiation needs of attendees at the ICIF.
Industry Feedback
通过“中非经贸合作促进创新示范园”的成效展示，配合惊艳的绿色展装，该展位在食餐会期间人气持续高涨，成功汇聚了全球商贸资源，并以独一无二的视觉效果擦亮了“国际高桥”的品牌名片 。